So now that your business website is up and running, it is time to take the next step: optimize it for the search engines so that it appears for the right keywords in the SERPs. While Search Engine Optimization may seem a little daunting for starters, thankfully — we have a good set of tools available online to simplify the process and track the results. Without further ado, let’s take a look at some of the best SEO tools for small businesses in 2023.


SEMrush is a one-stop-shop for everything SEO and packs a deluge of features including keyword research, track rankings, competitor analysis and site audits. SEMrush provides actionable insights to optimize content and improve overall SEO performance.


Popular for its in-depth backlink analysis, Ahrefs lets you study your backlink profile, identify new link-building opportunities, and monitor competitor backlinks. It goes without saying, but backlinks are a crucial factor in SEO, and this tool can come in handy during your link building efforts.

Moz Pro

Moz Pro is another great contender in this field, and offers features including keyword research, site audits, and rank tracking at a slightly lower price than competition.

Yoast SEO

If your business website is built on WordPress, then Yoast SEO plugin is among the must-haves. It massively simplifies on-page SEO optimization by offering real-time suggestions while content is being created. Simply put, Yoast SEO helps you ensure that the content is both search engine and user-friendly.

Screaming Frog SEO Spider

Screaming Frog SEO Spider is a website crawling tool that can help uncover technical SEO issues. It extensively crawls websites and provides detailed reports on various on-page SEO elements, including broken links, redirects, and more. This tool can especially come in handy for optimizing large websites.


As the name suggests, SpyFu is a competitor analysis tool that allows one to look into their competitors’ SEO strategies. It then offers data on competitor keywords, ad campaigns, and organic search rankings.

Local SEO tools

If you run a therapy centre, you would want your business to show up when someone around your area searches “affordable therapy near me“. For small businesses with a physical presence, local SEO tools such as Moz Local, BrightLocal, or Whitespark can come in handy. These tools help businesses manage online listings, monitor user reviews, and also ensure the NAP information (name, address, phone number) is accurate across various directories. Simply put, they are incredibly helpful at improving local search visibility.

Whether you have a law firm like Goulart Workplace Lawyers or a luxury jet rental service like, the best part is these SEO tools are versatile and adaptable to different types of businesses. They offer valuable insights, simplify complex tasks, and actionable guidance to improve your SEO performance.


Abhin’s love for all things tech started when he got his first smartphone, Galaxy S (the first), in 2010. Since then, he has been crazy about technology and tried out all major Android flagships from Samsung, and HTC. He currently uses a Google Pixel 4a as his daily driver.

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