According to a recent survey, OnePlus is now the most trusted smartphone brand in India.
OnePlus is a smartphone brand which has become a lot more popular within a short period of time. In India, the brand is emerging akin to the major phone brands like Samsung and Apple. The Chinese smartphone brand debuted in India with the OnePlus One in 2014.
Now, the Shenzhen based company is the most trusted smartphone brand in India beating Apple, Samsung and other leading players. OnePlus had some successful products in its portfolio including the latest OnePlus 5. The brand is more tilted towards developing healthy consumer relationship rather than dominating.
OnePlus has 100% satisfied users in India
This report is based on the recent survey conducted by the CyberMedia Research (CMR). The firm regularly conducts survey under Mobile Industry Consumer Insight (MICI) to determine the popularity, preferences and dislikes around smartphone brands.
According to the MICI survey, Indian consumers trust OnePlus more than any other phone brand in the market. The brand scored high on various parameters including loyalty, resale value, and after-sales service.
Here are some of the parameters and findings of the survey:
- OnePlus users are 100% satisfied with the brand in the terms of product quality
- Around 96% of users are satisfied with the availability of spare parts.
- Around 90% of OnePlus customers are also satisfied with the problem resolution.
OnePlus is not only the most trusted smartphone brand among Indians but also offers the high resale value. The brand has emerged as the most recommended company with high resale value. On top of that, OnePlus is ranked first under the “highest recommended brand” by their consumers also.
You can also check out some other interesting insights pointed by the survey:
- Apple is the most preferred smartphone brand for future purchase and Apple users have the maximum brand loyalty.
- HTC ranks first in terms of brand trust and desirability, followed by OnePlus.
- OPPO has the highest smartphone brand visibility
- The most trusted smartphone brands followed by OnePlus are Apple and Vivo in second and third positions, respectively.
OnePlus is winning consumer trust
With the launch of OnePlus 5, the company is giving a real competition to other major smartphone flagship devices like Galaxy S8. While Apple and Samsung are dominating the market, there is a brand which is building a healthy relationship with its consumers at every stage of its journey.
For OnePlus, it all started with the introduction of OnePlus 3 in the product portfolio. OnePlus 3 was the cheapest yet powerful smartphone of 2016. Without compromising on quality and performance, the brand was able to manufacture the cheapest smartphone for the consumers out there. After that arrives two more smartphones namely OnePlus 3T and OnePlus 5. The latest offering of the brand, i.e., OnePlus 5 is still one of the budget-friendly smartphones of this year.
OnePlus consumers are liking the brand more than ever and it is definitely clear with the survey findings. OnePlus totally deserves this achievement and support by their consumers. The brand offers not just power at a cheap price but also manages to provide fantastic software experience.
With every major updates and security patches kicking in the device consistently, the overall smartphone experience improves to a great extent. I guess that is one of the reasons why the brand is able to stand out from the competition.
Looking at the result of this survey, it seems like OnePlus is going to be in this game for a long time.
Via: IndiaTimes
