At an age when anything and everything is digital, there are very few reasons for not adapting your business setup and taking advantage of the technologies and opportunities available at your disposal. In this article, we will be taking a look at some of the best advertising platforms for small businesses in 2023.
Google Ads still stands as a powerhouse in the world of online advertising. With its ever-increasing reach, precise targeting features, and pay-per-click (PPC) model, value for your ad budget is guaranteed on Google Ads platform.
Facebook, with over a whopping 3 billion monthly active users, provides a massive platform for small businesses to connect with potential customers. Facebook Advertising allows businesses to create highly targeted, visually-appealing ad campaigns based on user demographics, interests, and behaviors.
Instagram is particularly effective for businesses with aesthetically appealing products or services. Its image-based layout is perfect for showcasing products, and its integration with Facebook’s advertising tools makes it easy for small businesses to create cohesive campaigns across both social platforms.
This goes without saying, but LinkedIn is the go-to platform for B2B adverts as it offers a direct route to professionals, decision-makers, and industry-specific audiences. With targeting options such as job titles, industries, and company sizes, LinkedIn is ideal for promoting services, generating leads, and establishing authority within a specific industry.
Local SEO and content
For small businesses with physical stores or offices, having a Google My Business (GMB) listing can help your business appear in local searches and Google Maps. Also, producing high-quality, informative content that delivers value to your potential audience can help establish your business as an industry expert and bring in new customers through search engines.
Building and maintaining an email list lets you directly reach your audience with promotions, newsletters, and general updates. MailChimp and Constant Contact are among the top email marketing services you may want to try out if taking this route.
Local ads and sponsorships
If the success of your business depends on a strong local user base, supporting local events or advertising in local newspapers and magazines can be a great way to get your product or service out there and build brand recognition. You may also want to look into sign installation (learn more) to showcase exclusive deals and discounts.
If you have a B2B business like Mpac Group (click here to visit their website) that provides automation solutions to other businesses or WPinnova.com that focuses on packaging solutions, Google Ads and LinkedIn are your best bet. On the other hand, if you have a B2C business aiming to target a wide consumer base, you may want to use Facebook, Google Ads and Instagram advertising platforms.